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PilotsFriend

Check out how an Impact Assessment helped PilotsFriend’s successful investment deal on CBC’s “Dragons’ Den.”


OPENING NEW HORIZONS FOR PILOTS FRIEND

PilotsFriend is an energy drink brand that originates out of Europe, producing a simple, yet effective caffeinated beverage that was formulated in Italy to keep fighter pilots awake, agile and alert during their taxing missions. A popular brand overseas, PilotsFriend needed help cracking a new market.

THE PROBLEM

PilotsFriend was new to the Canadian market, and needed help increasing its brand awareness both in Canada and in the United States. They also needed to gain traction on retail shelves and get online with e-commerce offerings. The client had little knowledge of the Canadian market outside of Calgary, and they needed impactful marketing to break into an already crowded energy drink market.

HOW WE HELPED

Our team worked with PilotFriends to identify its target market and understand its pain points. We then developed a comprehensive marketing strategy that focused on their star quality as a new player in the field. This omnichannel marketing backbone helped them expand in Canada and break into the United States.

The plan included everything from guerilla marketing tactics, social media marketing, an influencer campaign and a comprehensive paid digital media strategy.

THE RESULTS

We designed and built an e-commerce site to showcase their products, helping them make sales on their own site, as well as providing a subscription-based service for customers who wanted regular delivery.

And this proved to be successful.

All the strategies implemented were based on the information from the BottomLine Impact Assessment and boosted PilotsFriend's strong pitch for an investment deal on CBC’s “Dragons’ Den.”

And in the digital space, there’s been immense growth on their socials and web analytics after applying the results of our market research for their business.