Brenda Beckedorf

BottomLine and its President, Lisa Genovese, has been a strong supporter of Alberta IoT.

The Alberta IoT Association is a nonprofit consisting of organizations with a vested interest in the success of the Internet of Things in the province of Alberta.

Alberta IoT is a fast-growing organization that added a business accelerator program and a Centre of Excellence to its portfolio in 2020. With these new initiatives, we needed guidance on market strategy, as well as research on who our audience is, along with powerful messaging to serve and meet the needs of that audience.

BottomLine has been instrumental in building our go-to-market strategy while implementing and supporting our social media efforts along with any other necessary marketing collateral. Having a knowledgeable agency support us through our growth stage has given us the ability to be agile, to hit the right targets, and be successful in our market.