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Phil Craine

We knew what we were going to build and what our customers were going to use it for, but we did not have a clear vision of who our customers were. The BottomLine team listened to us and created a plan that would lead us to everything (and more) that we needed. BottomLine came back to us with well defined customer groups and what motivated them, a deck of market intel about our targets, how customers will see our company and a detailed path to increase customer engagement. A major part of our market is expected to be repeat business from existing customers.