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Are you ready to Challenge the Status Quo? We hope so! Thank you to everyone who came out to our event last night at Communo. It was a tremendous experience sharing our insights on the world of sales and marketing, and it was great to meet each and every one of you...read more
The building block of any marketing plan is knowing your customer. It’s virtually impossible to craft a marketing plan of any kind without visualizing someone who would not only use your product or service, but who wants your product or service. Anyone who...read more
Brands are supposed to make people’s lives easier or better in some way. But sometimes brands do things that just make people downright cranky. If you’re a gamer, you’ve probably heard about the fallout from the release of Fallout ‘76. The backlash in the...read more