Calculating Marketing ROI

Calculating Marketing ROI

Today, CMOs and marketing directors are expected to provide quantifiable evidence to prove that their marketing campaigns are actually adding profit to the company. And we couldn’t agree more because marketing campaigns are investments. Like any smart investment,...
Focus Groups Can Help Your Business

Focus Groups Can Help Your Business

When you want accurate information quickly for your marketing strategy, a focus group is your best bet. Why? Because a focus group, when selected properly, is a targeted group of individuals that best represent the clients of a business. These people are brought...
How to Create Powerful Facebook Ads

How to Create Powerful Facebook Ads

We all know that Facebook has millions of users. Among those users are businesses trying to get noticed…just like you! So, how do you stand out and get the results you really want? Aside from engaging content, powerful ads can really help boost your business’ presence...