Why Online Marketing is Good for Businesses

Why Online Marketing is Good for Businesses

If your marketing strategy still revolves around offline channels (display ads, brochures, etc.), you’re basically stuck in a ‘marketing time warp’ and the sooner your game plan evolves to align with current trends the better your chances are for success and survival....
Getting Your Brand to Stick

Getting Your Brand to Stick

I eyeballed the shirt. Bright orange. I just love orange! White logo. Looks snappy. Long sleeves. Perfect. It really will look great with my jeans. I must have it!! Happily, I took the shirt to the counter and paid for it. It was only on my drive home that I really...
Leveraging Twitter for impact

Leveraging Twitter for impact

Since its creation in 2006, Twitter has transformed from a personal messaging platform to a mass media channel with a reach of millions across the globe. With a monthly active user rate of nearly 320 million, there is no doubt that Twitter offers businesses a powerful...