The Value of Market Research in Your Business

The Value of Market Research in Your Business

Are you experiencing marketing success? If you don’t know your ideal customer inside and out, chances are you might need to tweak your approach. When you really know what makes your target audience tick, what they’re looking for and what they value, your marketing...
Web Design for Conversion: What to Look For

Web Design for Conversion: What to Look For

Your website is your presence online. It speaks for your company and everything you do. It’s a platform that can either draw customers in or chase them away. What does yours do? If you want to set your website up for conversion, there are a few things you should look...
Creating an Emotional Impact on Your Website

Creating an Emotional Impact on Your Website

Emotions. They are the reason people share articles, websites and products online and via word of mouth. When you feel awe, excitement, amusement, anger or anxiety as a consequence of reading an article, you’re much more likely to share it, author Jonah Berger...