Agency Collaboration Brings BIG Results for the Coalition for Safer Alberta Roads 

The Challenges:

  • Prevent highway fatalities through education and advocacy
  • Increase the visibility, brand recognition and awareness of the Coalition
  • Engage drivers by identifying potentially dangerous driving habits 
  • Build and sustain quality relationships with members, governments and community


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Find out how collaboration and a strong inter-agency work ethic cemented the Coalition for Safer Alberta Roads as a voice of safety and advocacy. The BottomLine Impact Assesment helped to grow and strengthen their voice, and resulted in gaining the ear of all levels of government and getting a seat at the discussion table. 


To learn more about how we did it, and what we built, download the case study today.