The Challenges:

  • A need to reduce highway collisions & fatalities
  • Disengaged audience, in a centralized location
  • Stakeholders who wanted results & audience uptake
  • No clear voice or brand recognition 

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The BottomLine team helped the Coalition for Safer Alberta Roads find their unique and resonant voice in the Grande Prairie and Fort McMurray communities by employing the BottomLine Impact Assessment process. Through this process we developed a strong social media presence and created marketing collateral that was not only topical, but funny and engaging. Immediately we saw results with a dramatic increase in public awareness, instant brand recognition, and establishing long-term relationships in both local and provincial governments. 


To learn more about the BottomLine Impact Assessment and how it could help you accomplish your business goals, click on the below button to download our case study.