by Bottomline | Nov 1, 2019 | blog
Kleenex. Advil. Starbucks. iPhone. These are all strong brands that are immersed in our everyday lives (without us even realizing how much we depend on them). How many times have you asked for a Kleenex? Oran Advil? Or how many times in a week do you go to grab a... 
by Bottomline | Jun 6, 2019 | blog
Are you ready to Challenge the Status Quo? We hope so! Thank you to everyone who came out to our event last night at Communo. It was a tremendous experience sharing our insights on the world of sales and marketing, and it was great to meet each and every one of you... 
by Bottomline | Mar 13, 2019 | blog
The building block of any marketing plan is knowing your customer. It’s virtually impossible to craft a marketing plan of any kind without visualizing someone who would not only use your product or service, but who wants your product or service. Anyone who is in... 
by Bottomline | Mar 4, 2019 | blog
Brands are supposed to make people’s lives easier or better in some way. But sometimes brands do things that just make people downright cranky. If you’re a gamer, you’ve probably heard about the fallout from the release of Fallout ‘76. The backlash in the gaming... 
by Bottomline | Feb 13, 2019 | blog
If you don’t have a clear stance on something, then you stand for nothing. (Yup! We’ll take that stance.) In business, that’s deadly. Seriously, when was the last time you bought something that had wishy-washy marketing? That’s the stuff that doesn’t even hit your... 