by Bottomline | Mar 13, 2019 | blog
The building block of any marketing plan is knowing your customer. It’s virtually impossible to craft a marketing plan of any kind without visualizing someone who would not only use your product or service, but who wants your product or service. Anyone who is in...
by Bottomline | Mar 4, 2019 | blog
Brands are supposed to make people’s lives easier or better in some way. But sometimes brands do things that just make people downright cranky. If you’re a gamer, you’ve probably heard about the fallout from the release of Fallout ‘76. The backlash in the gaming...
by Bottomline | Feb 13, 2019 | blog
If you don’t have a clear stance on something, then you stand for nothing. (Yup! We’ll take that stance.) In business, that’s deadly. Seriously, when was the last time you bought something that had wishy-washy marketing? That’s the stuff that doesn’t even hit your...
by Bottomline | Jan 15, 2019 | blog
It’s easy to become okay with the status quo when things are running along perfectly well in your business. You’re happy to have that wonderful, and hard earned, breath of fresh air. Then suddenly, seemingly out of nowhere, you’re blindsided and find yourself hurtling...
by Bottomline | Dec 14, 2018 | blog
We love it when the research we do for our clients applies to more than just that one client. And we really love it when we can use that research to help people we haven’t even met yet (maybe that’s you!), because we believe that stronger businesses make for a...
