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The Strategic Pricing Formula

How do you determine the price of a product or service?

Regardless of size or industry, pricing is influenced by more factors than just what the customer is willing to pay. Pulling a number out of thin air isn’t the best way to go about it. There’s unseen factors at hand and you could wind up under water even if your product sells fast.

At BottomLine, we’ve put together a handy formula to help you set your pricing.

designed by: Kissel Cablayda-Amamio

If you’ve got questions about pricing, or how to bring your product to market, we’ve got the answers you need. We’ve helped brands big and small get to launch and beyond, and we’re here to give you the right advice. Get in touch today to start your journey.