The Challenges:

  • Clients no-showing for appointments
  • Misunderstanding of Canadian insolvency practices
  • Fear and anxiety surrounding debt and bankruptcy

The BottomLine team helped BNA Debt Solutions increase their qualified leads and double their business by putting them through the BottomLine Impact Assessment process. From this process we created an education-based campaign, that focused on hope, instead of fear, which put potential customers at ease. We also developed strategies and marketing collateral to support this messaging and speak to their clients’ pain points.


To learn more about the BottomLine Impact Assessment and how we helped BNA Debt Solutions accomplish their goals, click on the button below to download our case study.

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