Do you know what your customers really want?

Do you know what your customers really want?

The building block of any marketing plan is knowing your customer. It’s virtually impossible to craft a marketing plan of any kind without visualizing someone who would not only use your product or service, but who wants your product or service. Anyone who is in...
A Return to the Customer Based World

A Return to the Customer Based World

Brands are supposed to make people’s lives easier or better in some way. But sometimes brands do things that just make people downright cranky. If you’re a gamer, you’ve probably heard about the fallout from the release of Fallout ‘76. The backlash in the gaming...
Boosting Business with Thought Leadership

Boosting Business with Thought Leadership

If you don’t have a clear stance on something, then you stand for nothing. (Yup! We’ll take that stance.) In business, that’s deadly. Seriously, when was the last time you bought something that had wishy-washy marketing? That’s the stuff that doesn’t even hit your...
Internal Clients, Culture and Catastrophe Oh My!

Internal Clients, Culture and Catastrophe Oh My!

We love it when the research we do for our clients applies to more than just that one client. And we really love it when we can use that research to help people we haven’t even met yet (maybe that’s you!), because we believe that stronger businesses make for a...
Avoid the Pitfalls of Going Global

Avoid the Pitfalls of Going Global

I watch my client’s team interact, supporting each other’s ideas, as they come to an agreement on what they feel is THE thing their company does best. They’re far more animated than they were when they walked in. Far more comfortable. They’re getting excited about the...