Avoid the Pitfalls of Going Global

Avoid the Pitfalls of Going Global

I watch my client’s team interact, supporting each other’s ideas, as they come to an agreement on what they feel is THE thing their company does best. They’re far more animated than they were when they walked in. Far more comfortable. They’re getting excited about the...
Business Flatlined? Your Market Position is the Culprit

Business Flatlined? Your Market Position is the Culprit

Nothing feels worse than realizing your business has flatlined. Looking at numbers like that pretty much makes your heart want to do the same. Most often when businesses come to us for this reason (or because their marketing isn’t working the way they want it to),...
Your Business Just Hit a Plateau, Now What?

Your Business Just Hit a Plateau, Now What?

So, things were going along fairly well in your business, until now. You’ve hit the dreaded plateau and sales have flatlined. You can’t quite put your finger on what the problem is, but you’re pretty sure it’s the marketing. And you might just be right. But it might...
Your Client’s Needs are Changing. Are You Adapting?

Your Client’s Needs are Changing. Are You Adapting?

Consumer behaviour has undergone a rapid change in the past 10 years, and the predictions for the future clearly show the trend isn’t stopping any time soon. Between morphing customer expectations, new technology advancements, emerging global markets, and “Buy Local”...