Buyer personas and what they mean for your marketing

Buyer personas and what they mean for your marketing

Having an amazing product or service isn’t enough to really get word out about your business.  Really knowing your market is what makes a good product great- knowing what makes them tick is how you get them to buy. Buyer personas aren’t a new thing but they sure are...
What to do when you just can’t fake it?

What to do when you just can’t fake it?

Today I came into work early to try and kick start off a busy last week before Christmas. Our office is typically closed over the holidays but I’m feeling like this year I don’t know how we’ll get it all done. I always do my weekly planning on Friday afternoons and...