Creating an Emotional Impact on Your Website

Creating an Emotional Impact on Your Website

Emotions. They are the reason people share articles, websites and products online and via word of mouth. When you feel awe, excitement, amusement, anger or anxiety as a consequence of reading an article, you’re much more likely to share it, author Jonah Berger...
Communicating Value Through Your Website

Communicating Value Through Your Website

Your value is one of the most important things you can communicate to your customers, and your website is one of the best places you can share this information. Why? In today’s world, your customers want the opportunity to learn about you and your product or service...
SEO: Your Key to Being Seen

SEO: Your Key to Being Seen

You work hard on web development for your business so that your site is attractive for customers. You’d also like for it to convert. After all, the whole point of advertising anywhere, including the web, is to draw in more customers and let people know what you’re all...
What’s Your Emotional Impact?

What’s Your Emotional Impact?

Did you know that 90% of the decisions you make stem from the limbic system, or the emotional centre of your brain? That means that a large chunk of your buying decisions are also based on emotion rather than logic. When customers have positive emotions towards a...
A Greater Purpose: Why You Should Consider Having One

A Greater Purpose: Why You Should Consider Having One

A greater purpose. This can mean many different things to different companies. However, there is some common ground that can help determine what a greater purpose means. It’s the idea that the company is doing something beyond making a profit. Whether it’s taking a...
What Makes You Remarkable?

What Makes You Remarkable?

What makes your company so special, uncommon and extraordinary that others can’t help but talk about it? What makes you remarkable is what helps you stand out from the competition. If you can communicate that special something that makes your company, product or...