How to Build Brand Attachment

How to Build Brand Attachment

It’s who we are. It’s what we stand for. It’s the tribe/community we are a part of! Apple or Samsung. Ford or Chevrolet. Nike or Reebok. Coke or Pepsi. All of these companies have one thing in common that makes them stand above the rest....
Brands People Adore do These Things

Brands People Adore do These Things

If you’re in business, you want to be a brand that people adore. The brands that people really love, know exactly how to create big impact with their customers, keeping them at the top of their market. They do what it takes to develop affection for their products and...
The Value of Market Research in Your Business

The Value of Market Research in Your Business

Are you experiencing marketing success? If you don’t know your ideal customer inside and out, chances are you might need to tweak your approach. When you really know what makes your target audience tick, what they’re looking for and what they value, your marketing...