Attend our June 14th Event: Leading with Impact

Attend our June 14th Event: Leading with Impact

You’re Invited!  The team at BottomLine Marketing would like to invite you to an IMPACTFUL event happening in Calgary, Alberta on June 14: Leading with Impact.  If you’re sick of feeling stuck, aren’t afraid to shake things up, and are willing to...
A case for value-based content

A case for value-based content

While writing this article I had reason to check my Yahoo email at intervals and, annoyingly, the nine (9) messages at the top of my inbox at one point were, you guessed it, promotional junk. “Earn double points” blah, blah, blah. “Wow! $9.99 dress shirts!” “Up to 25%...
Your Brand Can be Remarkable Too

Your Brand Can be Remarkable Too

From as far as I can remember, companies have unleashed their own forms of marketing Armageddon to both show off and protect their brands’ supposed ‘remarkability’. If you need a memory jolt, just think about the billions of dollars global-minded companies like...
Why Online Marketing is Good for Businesses

Why Online Marketing is Good for Businesses

If your marketing strategy still revolves around offline channels (display ads, brochures, etc.), you’re basically stuck in a ‘marketing time warp’ and the sooner your game plan evolves to align with current trends the better your chances are for success and survival....
Getting Your Brand to Stick

Getting Your Brand to Stick

I eyeballed the shirt. Bright orange. I just love orange! White logo. Looks snappy. Long sleeves. Perfect. It really will look great with my jeans. I must have it!! Happily, I took the shirt to the counter and paid for it. It was only on my drive home that I really...
Leveraging Twitter for impact

Leveraging Twitter for impact

Since its creation in 2006, Twitter has transformed from a personal messaging platform to a mass media channel with a reach of millions across the globe. With a monthly active user rate of nearly 320 million, there is no doubt that Twitter offers businesses a powerful...