What’s Your Emotional Impact?

What’s Your Emotional Impact?

Did you know that 90% of the decisions you make stem from the limbic system, or the emotional centre of your brain? That means that a large chunk of your buying decisions are also based on emotion rather than logic. When customers have positive emotions towards a...
A Greater Purpose: Why You Should Consider Having One

A Greater Purpose: Why You Should Consider Having One

A greater purpose. This can mean many different things to different companies. However, there is some common ground that can help determine what a greater purpose means. It’s the idea that the company is doing something beyond making a profit. Whether it’s taking a...
What Makes You Remarkable?

What Makes You Remarkable?

What makes your company so special, uncommon and extraordinary that others can’t help but talk about it? What makes you remarkable is what helps you stand out from the competition. If you can communicate that special something that makes your company, product or...
Attend our June 14th Event: Leading with Impact

Attend our June 14th Event: Leading with Impact

You’re Invited!  The team at BottomLine Marketing would like to invite you to an IMPACTFUL event happening in Calgary, Alberta on June 14: Leading with Impact.  If you’re sick of feeling stuck, aren’t afraid to shake things up, and are willing to...
A case for value-based content

A case for value-based content

While writing this article I had reason to check my Yahoo email at intervals and, annoyingly, the nine (9) messages at the top of my inbox at one point were, you guessed it, promotional junk. “Earn double points” blah, blah, blah. “Wow! $9.99 dress shirts!” “Up to 25%...
Your Brand Can be Remarkable Too

Your Brand Can be Remarkable Too

From as far as I can remember, companies have unleashed their own forms of marketing Armageddon to both show off and protect their brands’ supposed ‘remarkability’. If you need a memory jolt, just think about the billions of dollars global-minded companies like...