Getting Your Brand to Stick

Getting Your Brand to Stick

I eyeballed the shirt. Bright orange. I just love orange! White logo. Looks snappy. Long sleeves. Perfect. It really will look great with my jeans. I must have it!! Happily, I took the shirt to the counter and paid for it. It was only on my drive home that I really...
Leveraging Twitter for impact

Leveraging Twitter for impact

Since its creation in 2006, Twitter has transformed from a personal messaging platform to a mass media channel with a reach of millions across the globe. With a monthly active user rate of nearly 320 million, there is no doubt that Twitter offers businesses a powerful...
Marketing, Dopamine and Opioids OH MY!

Marketing, Dopamine and Opioids OH MY!

Humans are curious by nature. Don’t you just love a great mystery? That curiosity we have is great thing because it is exactly what helps to advance our world in so many different ways. Seriously, where would be be if Thomas Edison wasn’t curious? In the dark!!! And...
The Real Skinny on Colours and Marketing

The Real Skinny on Colours and Marketing

We all want to create impact with our marketing and even the smallest advantages can make a difference. Colour is one of those things that can give you an advantage, if you know where and how it can make a difference. Here’s the real skinny on colours: There is no...
How Successful Businesses Reach Their Target Audience

How Successful Businesses Reach Their Target Audience

If you’re selling bananas, you want to talk to a room full of monkeys. If you’re talking to a room full of tigers, it doesn’t matter how fresh or delicious your bananas are, you’re not going to sell any of them. (And hopefully you don’t become a snack yourself!)...
Getting Your Content to Convert

Getting Your Content to Convert

Getting your content to convert and bring in leads is the goal for all business marketing. That becomes a lot more efficient when you understand the buying cycle, and use it to help guide the content you create for your inbound marketing campaigns and your online...