Whipcord First Pass
Whipcord is a fast-moving tech and agriculture company based in Alberta, that is set to make big waves around the world. Initially a cloud and colocation service with a secure data centre in Lethbridge, Whipcord is launching its agriculture component, First Pass, to farmers world-wide. We worked with them in our Mighty Impact Assessment process to identify how best to help them grow in two very different ways: by reaching more customers in their cloud and colocation service, and helping to launch their revolutionary precision ag product. We’ve crafted custom marketing plans for both sides of the business, launched two different websites, did a deep dive into the world of precision agriculture, built out custom marketing materials for First Pass, and coordinated photo and video shoots for vital new assets.