Coalition for Safer Alberta Roads

Check out how The Coalition for Safer Alberta Roads developed an overall strategy that brings strategic focus to all of their communications channels from social media, to marketing materials, to media and community relations.


The Challenges:

  • Prevent highway fatalities through education and advocacy
  • Increase the visibility, brand recognition and awareness of the Coalition
  • Engage drivers by identifying potentially dangerous driving habits
  • Build and sustain quality relationships with members, governments and community

Find out how collaboration and a strong inter-agency work ethic cemented the Coalition for Safer Alberta Roads as a voice of safety and advocacy. The BottomLine Impact Assesment helped to grow and strengthen their voice, and resulted in gaining the ear of all levels of government and getting a seat at the discussion table.

To learn more about how we did it, and what we built, download the case study today.