VERGE

Check out how VERGE was able to create a new brand for agriculture’s digital revolution.


The Challenge:

The BottomLine Impact Assessment uncovered a lot of valuable information for the budding ag-tech company. From the outset, our team suggested that the new agricultural product, and all upcoming agricultural products, should be under a new brand and banner, not the existing colocation company. They needed to start making a splash to be able to compete with more established brands, and be able to increase brand awareness and present as a strong competitor at agriculture trade shows around the world.

Our team worked to help create a new name and branding by sitting down with their stakeholders and engaging in in-depth interviews and group activities to help define their core values, and how to best present them in a name. Our team then poured countless hours of research into potential names. After many conversations, Verge was born. A new agricultural brand to take First Pass and their upcoming product Launch Pad, to market. The BottomLine team created new visual brand identity through logos and graphics for both the parent brand, and their products, created social channels, crafted a website, produced marketing videos for both First Pass and Launch Pad, designed sales sheets, whitepapers, trade show booth assets, truck wraps and other creative assets to continually them stand out.

To learn more about the BottomLine Impact Assessment and how it helped Canada Pipeline Accessories, click on the button below to download our case study.