Brands big and small work with us to re-discover their true value, reach new audiences, and evolve their messaging. We could talk all day about our work, but we’d prefer to let it do the talking and give you inspiration to evolve. Find out how we’ve used our digital marketing strategies to grow our client’s businesses:
Our Work in Action
Real-world strategies and tactics with proven results.
Check out how VERGE was able to create a new international brand for agriculture’s digital revolution.Learn More
BNA Debt Solutions
Check out how BNA Debt Solutions Doubled their Business with a Refreshed Look & Social Presence.Learn More
Canada Pipeline Accessories
Check out how Canada Pipeline Accessories increased their qualified leads and market share by revamping their website and social presence.Learn More
Coalition for Safer Alberta Roads
Check out how The Coalition for Safer Alberta Roads developed an overall strategy that brings strategic focus to all of their communications channels from social media, to marketing materials, to media and community relations.Learn More
Questions? We have Answers.
Contact BottomLine today to find a solution to your problem.
BottomLine and its President, Lisa Genovese, has been a strong supporter of Alberta IoT.
The Alberta IoT Association is a nonprofit consisting of organizations with a vested interest in the success of the Internet of Things in the province of Alberta.
Alberta IoT is a fast-growing organization that added a business accelerator program and a Centre of Excellence to its portfolio in 2020. With these new initiatives, we needed guidance on market strategy, as well as research on who our audience is, along with powerful messaging to serve and meet the needs of that audience.
BottomLine has been instrumental in building our go-to-market strategy while implementing and supporting our social media efforts along with any other necessary marketing collateral. Having a knowledgeable agency support us through our growth stage has given us the ability to be agile, to hit the right targets, and be successful in our market.
Brenda Beckedorf Alberta IoT
We knew what we were going to build and what our customers were going to use it for, but we did not have a clear vision of who our customers were. The BottomLine team listened to us and created a plan that would lead us to everything (and more) that we needed. BottomLine came back to us with well defined customer groups and what motivated them, a deck of market intel about our targets, how customers will see our company and a detailed path to increase customer engagement. A major part of our market is expected to be repeat business from existing customers.
Phil Craine Vermillion Power Technologies
We have been dealing with Bottomline Marketing for almost a year now, on a complete restructuring of our marketing plans, including a new website and social media platforms. They have been thorough and detailed in their research of our unique industry and completely adaptable to the specific advertising requirements of our regulatory board. They were quick to respond to questions or concerns that we had.
The team has been very responsive in suggesting changes along the way as deemed necessary by market responses to the new formats. They were progressive in suggesting new avenues when other avenues failed to work in our industry, and were always on top of the analytics and could explain in black and white what was and wasn’t working. When you think that there can’t be anything else to bring to the table, they pull another rabbit out of the hat.
Excited to see where the next few months take us on this journey. Highly recommend the team at Bottomline if you are looking for a new marketing plan.
Gerri Nykyforuk BNA Debt Solutions
Lisa and the team at BottomLine were exactly what App Guys needed. They listened to our problems, and crafted us a roadmap to get us where we need to be. From the impact assessment that lit our path to the sales collateral that is taking our brand to the next level, BottomLine has given App Guys a new energy and outlook on our business and client relationships. If you know where you want to go, but you aren’t sure how to get there, contact them immediately!
Ryan Hnetka Founder of App Guys Inc.
We are very happy to recommend BottomLine. They did a wonderful job for us and we’d recommend them to others as well. Thank you!
Rob Wilcox Coldwell Banker
Polite, courteous, responsive, proactive and extremely organized from conception to completion of our project, are only some of the many attributes we had the pleasure of experiencing! Thanks again!
Karen Cornell Canadian Academy of Dental Hygiene
I think the results speak for themselves- We love BottomLine and definitely recommend them!
Sylvia Groves Governance Studio
We have no hesitation recommending BottomLine services. They did a great job setting up our new brand right from our logo through to our messaging and all collateral. Thanks for such a great job!
Daren Hill Erasoft
Our company had been putting off rebranding for years due to the time required and the cost. We were pleasantly surprised how easy and affordable the whole process was with Lisa and her team at BottomLine. Lisa listened to our ideas and was able to present various examples that were compatible with our needs. Our website was up and running within a few weeks and we are very pleased with the final result.
W Neil Probert Professional Corporation
I was referred to BottomLine by my business consultant who had very specific ideas about the colours, images and fonts needed for my brand. We were both very pleased with how Lisa and her team were able to find exactly what we were hoping for and to put it all together with a very professional look. I have had many positive comments from people who have seen it so far!
Tracy Poizner Homeopathic Medicine Practioner
Quite frankly I was dreading the process of creating a new brand. Working with Lisa Marie and her team at BottomLine was actually a highlight of my year. They were able to translate my business into a visual experience for my potential clients, in a way that was fun for me and required very little of my time
Adele Fedorak Leadership Coach and Speech-Language Pathologist
We are delighted with the help the team at BottomLine has provided us. It was an easy and fun process working with them to determine what we wanted and they were successful in capturing our thoughts and ideas. We were impressed with their prompt follow up as well as their always professional and friendly ways. We would highly recommend them!!
Susan Kandalaft President, Executive Solutions Ltd.
I’m am writing to you as a testament to the work you have done for me in the past . I found your company to be both efficient and very helpful. I know what I want but don’t know how to do it. You have succeeded in achieving my ideas and making them into documents I can then share . Your team was able to take my criticisms and make very prompt changes. I appreciate all the little things you put into each project , and look forward to working with you in the future
Amy Musgrove High Valley Horses
I am very pleased to give a sincere and heartfelt testimonial for Lisa and her team at BottomLine. Having built my own small business websites in the past I was a little apprehensive to hand over the reigns, but very quickly saw the immense value that Lisa and her team offer. Lisa made herself available to meet with me to discuss all of my options and what to expect, and she would later continue to patiently answer my countless questions about all things large and small. I am thankful for their creative ideas for streamlining my site, and also for their professionalism that made it a smooth and seamless process. Our result is a high-quality and professional site for our small business that stayed well within our budget and goal timeframe. Thanks so much again, it really has been a great experience and we are thrilled with our new site!
Carmen Morin Morin Music Studio Ltd.
BottomLine went above and beyond in developing The Write Harle’s new website. From the initial conversation about what I wanted the website to be to supporting me in image selection through to launching and beyond, the BottomLine team took the time to answer all my questions quickly and thoroughly. No matter who I was working with, I was treated with respect, never feeling as if any of my nit picky questions (my words, not theirs) were unimportant. The value of the team and ongoing support they offer is beyond compare. I feel more confident in my website, more knowledgeable about how to update my site, and have even received outside feedback that The Write Harle’s website is a much better reflection of who the company is now, building more immediate trust between my company and potential clients. This, along with their personal support, is the value of the team at BottomLine. Of course, the website turned out better than I ever could have envisioned and I would be more than happy to recommend Lisa and the team at Brand Logic to any small business looking for an effective website, supported by an even more friendly and effective team. Thank you!! Who’s awesome? YOU ARE!!!
Lindsay Harle-Kadatz The Write Harle
Throughout our Impact Assessment BLM first off helped further build on our system and processes, and worked with our team to prepare us to better introduce and implement our new proprietary process for our customers. We developed a further plan for implementation and also developed a series of infographic videos, blogs, newsletters, client video testimonials and other content to help educate our current, previous and new customers. The goal being to keep them engaged on a more regular basis, and in a stronger way. These are a few examples of things they have done to improve how we reach and speak to our target audiences and overall has had a huge impact for our business.
Corey Brannon C Brannon Construction
We have very much enjoyed working with the BottomLine team. Everyone takes a genuine interest in learning the specifics and nuances of our business, which is very important not only to us and building our relationship but also in ensuring the outcomes are hitting the mark with our target customers (which are somewhat unique to a “typical” market). They have been versatile and flexible as things have evolved and always excited to be part of our growth. The work that BottomLine has done for us has been critical in developing not only our go to market message that is external facing but has also helped us focus and refine our internal messaging and “rally cry”. This has created a consistent message within the marketplace, which is also being well received, but also resulted in a unifying force throughout our organization.
Wilson Acton Whipcord
It was a real pleasure to work with Lisa and her team at BottomLine. Our project presented a number of challenges, and the team worked diligently and creatively to overcome them. I love working with other businesses that have integrity, honesty and dedication to their clients, and BottomLine checks all of those boxes for me. I have no hesitation at all in recommending Lisa and her team.
Suzzane Levalley Longley Condos